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Category Archive for 'Outreach to New Clients – It’s Our Job'

Neat idea from therapick.com – they hail from Hollywood, and are professional film editors. They’ll interview you on camera for a half hour about how you work, edit the result down to several minutes, and then post the video on their website. They are working toward being a therapist selection site for prospective clients who [...]

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Here’s a great little summary of one therapist’s approach to growing her practice. She’s got an organized approach, and she clearly has a handle on psychotherapy finances. It speaks to the question of whether or not to create a narrow focus in one’s practice. A narrow focus on special populations keeps a therapist busy Last [...]

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I appreciated this entry in a therapist’s blog. It’s nuts that we’re not taught how to do marketing in grad school along with CBT and Child Development. It’s one of the key reasons why psychological services are so widely under-utilized. Marketing therapy is a gift to the community. The reason I have so many referrals [...]

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Ah, sweet relief! You’d think a therapist would know when to get help, but it took me YEARS of messing around with websites and trying to learn Adobe Illustrator before I realized: I need people who actually know how to do these things. So I found a graphics designer, a programmer, and the Best Marketing [...]

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I’m glad to see this blog post on this important issue.  Men in particular are underserved by our profession, and it’s our responsibility to find ways to re-package or re-tool what we do so that they can benefit more. Counseling is for wimps  On any given day, most therapists’ waiting rooms will reflect the same [...]

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Here’s a nice summary of some of the bad habits to avoid if you are struggling with outreach. 3 Things To Avoid Hiding Out: I’m not suggesting that there is not a lot of tasks that need to be done at your desk or on the phone. What most people that don’t have enough clients [...]

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I was standing naked in front of a mirror at the gym shaving, and I asked the naked guy standing next to me how he was doing. “Not so good.” I was surprised by his candor, we hadn’t talked much before.  “Really?  What’s going on?” “I came home last night and found my wife in [...]

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I worked in a clinic once where I SCANDALIZED the other therapists by allowing a CLENT to go into the STAFF kitchen. It exposed a deep, common rift in therapists thinking: there’s something wrong with them, but not with us. Compare that to R.D. Laing’s therapeutic communities, big ramshackle houses full of people doing whatever [...]

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Okay, that’s bold, but I am really impressed with the depth of information about the money side of therapy at this site: http://www.psyfin.com/wordpress/ I first started reading them when these folks just had a paper newsletter full of interesting tidbits, stretching back at least 5 years. They still have the newsletter, for paid subscribers, but [...]

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“I called over 16,000 people.” There’s a brief video on the NY Times website about a couple of therapists who started a center for the training and supervision of therapists. They made a great website, and sat back waiting for the calls to start. Silence. So one of them got brave, and started calling therapists [...]

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When a therapist decides to label himself a “coach,” is it much more than packaging? It seems to depend. Coach training organizations, for the most part, seem to have repackaged cognitive-behavioral therapy tools to help people attain specific goals, versus alleviate symptoms. So who would want to see a therapist who isn’t also a coach? [...]

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Where I went to school  and now teach, The Wright Institute, our slogan is: Clinicians to Society.  The school was started by some very lefty folks in the sixties, visionary in this regard: psychology cannot sit in its office waiting for people to show up for sessions.  Our skills are needed anywhere there are people, [...]

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I had a client tell me that he’d overheard his previous therapist on the phone, just before their session began.   ”I’ve got to go make some money now.” Ow. Part of what we have to contain in the business container is our own greed.  Of course we have to make money but it would astonish [...]

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If we don’t make money, we can’t do the work, and the income of therapists is dropping overall.   APA’s 2009 salary survey found that master’s level clinicians in private practice earned a mean of about $40k-$50k, and psychologists in private practice made about $90k, on average, reflecting a drop over the past decade of about [...]

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