Okay, that’s bold, but I am really impressed with the depth of information about the money side of therapy at this site:
I first started reading them when these folks just had a paper newsletter full of interesting tidbits, stretching back at least 5 years. They still have the newsletter, for paid subscribers, but their website and blog is full of good stuff too. For example, they quote a study finding that 12% of E.R. visits are due to psychological problems. And have you ever thought about a specialty treating couples in which one partner has ADHD? (My wife will testify to the potential value of that marketing angle.) Did you know that the military is expanding its online counseling program?
While they put good tastes in their online presence, they say their website contains less than 10% of all their articles. so I do recommend a subscription to the newsletter.
Here’s a sample of their many great ideas for therapists wanting to reach out to new markets:
A new mini-niche: bullying in the workplace
Filed under: Uncategorized — Administrator @ 8:40 pm
We often publish articles on niche markets at Psychotherapy Finances, and we’re in the middle of preparing a new one for an issue this fall. It’ll be a comprehensive look at some of the standard niches for therapists, with a focus on specialties that have gained traction because of their timeliness.
In our research we stumbled upon a rather interesting issue that is being called to the attention of more and more EAP providers – adults being bullied at work.
We’ve featured articles about therapists who work with children being bullied at school (and there are also some consulting possibilities here, as most schools have anti-bullying programs.)
But now the managed care giant ValueOptions reports that employees who are being bullied on the job are seeking help through their EAP.
“When you see it on the playground, it’s clear,” Rich Paul, vice president of Health & Performance Solutions at ValueOptions, said in a news release earlier this week. “At work, bullying can be less obvious and occur over a long period of time, resulting in extreme stress and anxiety for the employee.”
And as he also notes: “Workplace bullying doesn’t just affect the person being bullied. It divides work teams, distracts from the job and causes untold hours and days of lost productivity for the employer.”
It can take different forms, including falsely accusing co-workers of errors, giving another employee “the silent treatment,” or ridiculing someone’s point made at a staff meeting.
In addition to EAP work, this could be worked into a private practice mini-niche. It would seem to offer additional opportunities for consulting as well – and businesses tend to pay better than schools.