Ah, sweet relief! You’d think a therapist would know when to get help, but it took me YEARS of messing around with websites and trying to learn Adobe Illustrator before I realized: I need people who actually know how to do these things. So I found a graphics designer, a programmer, and the Best Marketing Coach, Lynn Grodzki (www.privatepracticesuccess.com). I dug around, looked at a half-dozen of the coaches who specialize in therapy practices, and settled on her, and am I glad.
She asked me a whole lot of questions, and then started dictating things to do so fast I had trouble writing them all down. I’m convinced that if I JUST DO WHAT SHE SAYS I will have no problem reaching my particular niche market.
If you’ve been reading these pages you know that I am convinced that outreach is a big responsibility of every therapist, and it should be taught in every graduate program, and should be part of licensing exams. The population is going largely un-served because of our failure to reach them, and tailor what we do to methods that they will embrace.
I’m convinced that there is a huge opportunity for therapists to fill their practices and serve the public. Now I’ll put that hypothesis to the test.
Here’s some info from Lynn’s site:
Are you a psychotherapist, counselor, healer, coach, in private practice? Are you a professional or executive in business?
Do you wish you had a business coach – an expert in the field — who could help you set and meet your private practice or business goals, someone who would stand behind you as you reached for more success? Want to brainstorm, resolve difficult situations, develop confidence in your business ability — and hate to go it alone? It’s time to partner with a coach!
Meet Lynn Grodzki, nationally-known, Master Certified business coach, senior psychotherapist, former executive and entrepreneur. She can support you or help you think through your goals. Lynn can strategize with you or show you how become more profitable and purposeful!
Book single or monthly coaching sessions by phone or in person today!
Start with Lynn’s “Living Brochure” — a 30 minute free introductory session to help you see if business coaching with Lynn is right for you. Click here to learn more!
What others say:
“In person, Lynn Grodzki is even better than her books. She models integrity and authenticity and shows you how to market yourself without selling out!”
TR, Marriage and Family Therapist, California
“I am off all managed care, seeing only those clients that are ideal for me. My income has doubled in the past year. Lynn really gets me and helps me identify and overcome the negative belief systems that used to keep me stuck.”
AV, Licensed Professional Counselor, Virginia
I’ve also been impressed by the podcasts of these guys, Joe Bavonese and Mel Restum. I might get them to review what we come up with, once the foundation is in place:
If you’re like us – and most clinicians – you learned little or nothing about business or marketing in graduate school. In contrast to the confidence you probably feel about your clinical skills, you may feel inadequate or uncomfortable in knowing what to do or how to proceed in promoting, marketing and growing your practice. Or you may know what to do, but just really dislike doing it.
We’ve also found that today there are a number of factors making it harder for psychotherapists in private practice to succeed than ever before. We are all dealing with things such as:
* Managed care
* The rise of free non professional help
* The rise of the coaching industry
* The increased use of antidepressants to address mental health issues
* The rise in alternative therapies such as bodywork, yoga, Pilates, herbs, vitamins etc. to deal with emotional concerns
* The ubiquity of the Internet, offering tons of information and advice only a click away
We took an uncommon approach to dealing with these challenges, studying with very successful, nationally-renowned small business marketing consultants, who were NOT psychotherapists (see Our Story for more details).
The results were remarkable: within four years, we had filled up our practices and had extra referrals we couldn’t handle – enough to allow us to expand to group practices which have generated passive income for us ever since. We’ve created practices that are within the top 1% of all mental health practices, and seen our incomes rise every single year, despite changing economic conditions.
Here’s a graph that clearly demonstrates what happens when you add solid business knowledge to your practices. Note that this data represents a time when the economy was doing well! The following data from Psychotherapy Finances newsletter shows the percentage change in income for various therapy degrees from 2000-2005, along with our changes:
And our practices have even done well during the recent severe recession – living in Michigan no less, with the highest unemployment rate in the country.
And the reassuring thing to know is that these business ideas and practices are not rocket science – they’re not conceptually difficult – it’s just that we in the mental health field have just never had training in them. Once you learn them, it’s like the difference between riding up a hill on a bicycle with or without gears – with the gears, you get where you want to go more quickly, and with much less effort. We learned (the hard, expensive way) that working harder only makes you more tired, whereas working smarter makes you more successful.
One bonus from our success is that we’ve also found that the work itself becomes much more rewarding when you don’t have to worry where the referrals are coming from. The original reasons you went into this field – to do stimulating, creative, rewarding work which helps people – comes back to the forefront of your work.
Which leads us to another point: we’re not some armchair therapists who have left the field or are encouraging you to go into coaching. We love doing psychotherapy and believe it is still a vital, necessary service in our world. We still practice psychotherapy and run psychotherapy businesses full time. We know exactly what you’re dealing with – we deal with the same issues every day.
So our Mission is to take the best of what have learned the slow, expensive, hard way – and teach it to private practitioners who have a sincere desire to succeed in private practice. We have great respect for the traditions of psychotherapy and counseling. We believe that they are extremely important, valuable and at times life-changing services that are much needed in our communities.
Our goal with this business is to provide psychotherapists and counselors with the best resources, information, tools, support, guidance and accountability to help you:
provide the best service to the greatest numbers of people you desire to serve;
create you own Ideal Practice, in whatever terms that may be, including financial, lifestyle, and other factors;
master a marketing and business mindset that you can utilize for the rest of your career; and
create a balanced, healthy, fulfilling life for yourself.
Furthermore, we are committed to:
Using the latest technology available to make access to our information convenient, understandable and stimulating;
Making the process of learning, change and growth into a marketing mindset an enjoyable and intellectually stimulating experience; and
Sharing all of the latest ideas, trends and practices in marketing and business as they become available.